Retailers greatly value recyclable fiber cap

For today’s brands and retailers, whether e-commerce or physical stores, sustainability is a key issue. Consumers are placing increasing demands on both products and packaging to contribute to a more sustainable future. A clear example of this is Great Earth’s nutritional supplements, now with an innovative fiber-based cap from Blue Ocean Closures.

When Great Earth launched its Magnesium product with the new cap, it sold out in just a few days. The fiber-based closure can be recycled like paper and has quickly become appreciated by both consumers and retailers.

Increased demand for sustainable alternatives
It is clear that consumers are increasingly demanding environmentally friendly alternatives. This affects the entire value chain, and especially the retail sector, which has the closest contact with end customers.

Packaging as a communicator of sustainability
Packaging has always played a central role in informing about the product’s contents, and is becoming increasingly important as signal for sustainability. Replacing a plastic cap with a fiber-based solution is not only a technical achievement, but also a powerful message about responsibility and recyclability.

Successful response and future opportunities
The response from the retail level has been overwhelming.

“Switching to a more environmentally friendly closure has not only led to a great response from customers, but also opened doors for new collaborations and growth opportunities. We want to continue to challenge ourselves and our category by testing new innovative and more sustainable packaging solutions,” says Andreas Lundberg, Sales Manager from Great Earth.

This development shows that sustainable innovation is not just a matter of responsibility – it is also a success factor for the future of commerce.